Your journey to business excellence starts here. Let us chart your success together.
Marketing is the set of activities and processes aimed at creating value for customers, partners, and society at large. Marketing plays a key role in discovering customer needs and satisfying them. It is a driving force in creating successful public and private enterprises.
Students with Marketing Major will be able to understand customer needs through extensive research, apply marketing theories to new ideas and domains of products and services and develop creative ways to communicate these concepts.
| Duration | Four Years |
| Credits | 24 credit hours of specific Management courses |
| Language | Arabic and English |
| Place | Qatar University – Doha |
| Format | Full-time (with an adequate schedule for working students)
|
What makes this program unique?
| Faculty Expertise | Faculty expertise in undergraduate marketing programs encompasses a broad array of specialized areas. They possess deep knowledge in Consumer Behavior, focusing on how psychological, social, and cultural factors influence purchasing decisions. In Marketing Research, they excel at gathering and analyzing data to guide marketing strategies. Their expertise in International Marketing equips students with strategies for global market entry and cross-cultural considerations. The faculty is adept in Integrated Marketing Communications (IMC), creating cohesive campaigns across multiple channels, and in Strategic Marketing, developing long-term plans to achieve competitive advantage. Their proficiency in Digital Marketing includes SEO, SEM, and content creation, while their skills in Social Media Marketing emphasize leveraging platforms for brand promotion and customer engagement. They also specialize in Digital Strategy and Planning, aligning digital initiatives with business objectives. |
| Research Opportunities | Students can explore Consumer Behavior by studying how different factors, such as culture, psychology, or social influences, affect purchasing decisions and brand loyalty. Marketing Research offers the chance to engage in designing and conducting surveys, experiments, and data analyses to uncover market trends and consumer preferences. Students interested in Digital Marketing might investigate the effectiveness of various online strategies, such as SEO or social media campaigns, and their impact on brand performance. Research in International Marketing could involve examining how global markets adapt to different cultural and economic environments. Opportunities in Integrated Marketing Communications (IMC) include assessing how various communication channels work together to enhance brand messaging. For those focused on Sustainability and Marketing, there is potential to study how businesses integrate sustainable practices into their marketing strategies and measure their impact. |
| Innovative Teaching Method | Innovative teaching methods for marketing students include using case studies and real-world projects to apply theoretical concepts, employing interactive simulations to practice strategies in a risk-free environment, integrating digital and social media tools to engage with current trends, inviting guest speakers and industry panels for insights, fostering collaborative learning through group work, utilizing a flipped classroom model for active learning, providing experiential learning opportunities like internships and field trip. |
Learning Outcomes
- PLO1: Explain marketing concepts/theories and apply them to develop innovative marketing actions.
- PLO2: Analyze and evaluate the impact of emerging technologies on marketing practices.
- PLO3: Recognize and evaluate potential ethical ramifications of marketing decisions and actions.
- PLO4: Develop marketing strategies/plans that address environmental sustainability issues.
- PLO5: Identify and evaluate marketing challenges specific to organizations operating in a global context.
Career Opportunities
The Marketing program shapes the students' confidence and professional qualifications in developing communication campaigns, market research, building customer relationships, and developing and managing new products and services, helping them occupy managerial and senior positions both within Qatar and internationally. Here are some key career pathways and opportunities for graduates:
- Sales Operation Manager.
- Product Manager.
- Customer Service Manager.
- Senior digital Marketing Officer.
- Social Media Manager.
- Marketing Director.
- Marketing Communication Manager.
- Facilities Manager.
- Marketing Consultant.
- Marketing and Sales Executive.
- Marketing Specialist.
- After-sales Manager.
Admission Requirements
For admission requirements please click here